GenIQs Inventor: Bruce Ratner, Ph.D.

Bruce Ratner, Ph.D., Founder and President of DM STAT-1 Consulting, has made the company the ensample for Statistical Modeling & Analysis, and Data Mining, and Machine-learning Data Mining in the DM Space. DM STAT-1 specializes in the full range of standard statistical techniques, and methods using hybrid machine-learning statistics algorithms, such as its patented GenIQ Model, to achieve its Clients' Goals - across industry sectors including Direct and Database Marketing, Banking, Insurance, Finance, Retail, Telecommunications, Healthcare, Pharmaceutical, Publication & Circulation, Mass & Direct Advertising, Catalog Marketing, e-Commerce, Web-mining, B2B, Human Capital Management, and Risk Management.

Bruce’s par excellence consulting expertise is apparent as he is the author of the best-selling book Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data (based on Amazon Sales Rank within the DM Space since June 2003). Bruce assures his clients' marketing decision problems will be solved with the optimal problem-solution methodology; rapid start-up and timely delivery of project results; and, the clients' projects will be executed with the highest level of statistical practice. He is often-invited speaker at public industry events, and private seminars as per companys' formal requests. Bruce is the predominate co-author of the popular textbook The New Direct Marketing. Also, he is on the editorial board of the The Journal of Database Marketing.

Bruce is active in the data mining/direct marketing community as the instructor of the advanced statistics course Modern Methods of Data Analysis and Response Modeling, sponsored by the Direct Marketing Assoication, and as a frequent speaker at industry conferences. Bruce is the author of the DM STAT-1 Newsletter on his consulting website DMSTAT1.com. Moreover, Bruce has a micro-website GenIQ.net for his machine-learning data mining software. He has written over a hundred peer-reviewed articles on his content domain.

Dr. Ratner holds a doctorate in mathematics and statistics, with a concentration in mathematical statistics, and model simulation. His research interests include developing hybrid-modeling techniques, which combine scaled-up traditional statistics and machine-learning methods.

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